Social Media Marketing
What is Social Media Marketing?
Social media marketing is the use of different social media channels to reach your target audience and achieve your business goals. The management of your social media marketing includes implementing that marketing strategy. At Gathering Waters Design we can customize a social media marketing strategy to your business and its needs through the steps outlined below.
Social Media Audit
We can help you look at what you are currently doing with social media to see what is working and what isn’t. This will give us a good starting point for bringing your social media activity in line with your business goals.
The audit might include:
· Reviewing your Social Media Goals
· Making sure your branding is consistent over your channels
· Gather any metrics like followers, engagement and analyze them for trends
· Review your competitor’s social media and compare their success to yours
Target Audience Research
Knowing who your audience is vital to developing a successful strategy and seeing a return on your investment in social media. Once you have established who you want to market to and for what reasons we can begin to build a persona for each target. This will enable us to tailor messaging to your ideal customers and choose the appropriate channel to reach them on.
Choose the Right Social Media Platforms
Each social media platform has its own unique set of audiences, content, industries and strategies. Therefore, not every channel will work well for every business. Gathering Waters can help you find the right channels for your goals.
The Social Media Strategy
To build an effective strategy Gathering waters works with you to review your target audience, the industry you are in, the goals you want to achieve, and the standards of your brand. Armed with this information we can plan a strategy for each channel you want to engage in. Once the strategy has been firmed-up we can get started on the visible part of your social media presence.
Build your Social Media Profiles
Your profile will give a first impression to your channel visitors and should be professional and consistent to your brand. We can create professional graphics and images for your headers, ions, and profile pictures as well as craft the message given in your profile description.
Build a Social Media Calendar
A content calendar is an important tool to keep your team and Gathering Waters on track. It will serve as a reference point for your social media activity. The calendar should incorporate content for all of your channels so that we can get a clear picture month by month what needs to be created, written or research for your content. This will make content easier to organize and execute.
Develop Social Media Ads
With your strategy in-place we can develop ads to meet your business goals whether you are driving traffic to your website or raising brand awareness. We can help you budget, build, and test your ads for a good return on your advertising dollars.
Respond to Social Media Engagement
The social part of social media requires that comments and messges are monitored and responded to in a timely manner. Gathering Waters Design can act as the first to respond to these messages or we can back up your team members in case they are unable to respond quickly.
Monitor Performance
A very important part of social media management is monitoring the performance of ads and posts. Gathering Waters will track the metrics of your channels for trends and glean information on how changes can be applied to increase the return on your investment.