With project parameters in hand, start the creative process of brainstorming ideas.
Take the best ideas from the creative process and put them into a workable plan that includes assets and communication avenues to accomplish the client’s goals.
Research the target market and competitors and market place. Compare this research to the working plan and the client’s goals.
Put in place tangible elements from the working plan to meet the projects goals. Process is monitored and tweaked for best results.