Building Your Business Image Through Marketing and Communication
Our design strategy is simple: get to know you and your business, establish a goal, and then do everything possible to meet that goal at a nominal fee. When it comes to Design, we are definitely experienced. There aren’t many requests we haven’t accommodated and we are always up for a challenge.
Standing on a firm base of commonsense Gathering Waters Design can craft a solution to your marketing needs using creativity and our years of industry experience.
According to the American Institute of Graphic Arts (AIGA), graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” Graphic design can be used by companies to promote and sell products through advertising, by websites, convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, and the list goes on.
We adhere to the elements and principles of design, which are essentially a set of guidelines that help a design achieve effective composition. These basic principles aid in creating balance and stability for the piece of work.
Corporate design includes the brand assets that make your company unique and stand out from the competition. A brand’s company identity design is visually reflected in its logo, name, style guide, slogan, color palette, typography, uniforms, buildings, business cards, and more. Maintaining the corporate identity can be managed by creating a brand guideline manual for employees to follow.
Logos are important as they’re often the first piece of branding that potential customers see. A logo tells the customer a lot of information about a brand. If consumers connect with it, they’re likely to feel more inclined to invest their time or money in the company or product.
Gathering Waters Design has over 20 years of experience in logo creation and corporate design. We get to know you and your goals to make sure we are creating an image that is uniquely you.
Many client projects include the need for printed materials. Gathering Waters Design can design, create, and manage the printing of business cards, letterhead/envelopes, postcards, posters, booklets, catalogs and more while keeping your marketing strategy in mind.
Gathering Waters Design will make sure that your materials are properly planned, created, and prepared; from the design and layout process, to materials selection, pre-press and proofing, and selection of print service providers.
When you participate in a trade show, your company is up against many other companies, all vying for the attention of visitors with their trade show exhibits. To differentiate yourself, you’ll need to understand your company’s unique qualities and use your booth to communicate them to the visitors. At GWD we can help implement your marketing messaging and strategy into your displays.
Describe your vision for the perfect label design or point-of-purchase display for your product and we can help make it a reality. G by your brand identity we can create designs that meet your aspirations and maintain your brands cohesiveness.
Gathering waters can create digital illustrations for your publication needs whether for print or digital.
