Web Design Services at Gathering Waters Design, Inc.
Informational Web Sites
Informational or static web sites are the simplest form of web site containing information that does not change frequently and is comprised of text, photos, graphics, links to other sites or information, and basic forms. These sites can be maintained by the client utilizing the user friendly WordPress content management systems providing the advantages of an informational web site and a blog.
E-Commerce Web Sites
An e-commerce web site is designed to promote and sell products or services online. WordPress offers several shopping cart plugins that enable us to provide some pretty custom e-commerce experiences. We highly recommend our e-commerce clients utilize our hosting partner, QTH.com, for their hosting provider. QTH provides us with excellent service and support.
Search Engine Optimization (SEO)
Search engine optimization is a process of improving the visibility of a web site with search engines such as Google, Yahoo, Bing, etc. so when people search topics or keywords that are related to a web site, the site will appear in top rankings of free listings. These “free” listings are also referred to as “organic” or “natural”.
There are other forms of Search Engine Marketing which include targeted paid listings, Google Adwords, etc. Google Adwords is a keyword focused advertising tool provided by Google. The ads are pay-per-click based on daily budgets determined by Gathering Waters and the client.
The Search Engine Optimization process at Gathering Waters is customized to the client’s needs and budget but can involve:
- Analysis of the current web site for searchability
- Review of the client’s marketing plan
- Analysis of competitive web sites and searchability
- Keyword analysis
- Google Adwords
- Ongoing analysis and adjustments over a set interval for a set period of time.
“How your website is found on Google”
This short video provides a nice introduction to both organic/free and paid search engine marketing.
Video Credit: AdWords YouTube Channel video (https://www.youtube.com/user/learnwithgoogle/featured)
Blogs are part web site and part individual log or journal. They consist of regular journal entries of a person or organization on a topic(s), event, and/or material such as graphics, photos or video. Entries are commonly displayed in reverse-chronological order and can include static informational pages like a web site.